• **Planning Comm ETHCO 2024 - Gsheets**
• Budget QF ETHCO - Marketing and Comms + Operations + Technical
• Communications Flow ETHCO - Miro

Communication strategy

1. IDEATION & PLANNING

Define topic of the QF (find a narrative) (3)

• [x] Brainstorm: “How could a QF round bring hope in the chaotic world?” / “What if …”

COMMUNITY

• [x] Identify the target audience. (Beginners/projects vs ActiveMembers (Donators))
• [x] Define content (educative, inclusive & ludic) for the target audience.
• [x] Prioritize content based on the weaknesses, opportunities & budget.
• [x] Define attraction strategy for voters

PR and Events

• [x] Create a Press Kit
• [ ] Create a direct channel with the point of contact of each note.
• [ ] Create a list of KOLS (influencers)
• [ ] Create a list of press allies.
• [x] Ask each node to commit to having a point of contact with each of the following in their city.
  • [ ] University
  • [ ] Chamber of Commerce
  • [ ] Tech Entrepreneur Communities
  • [ ] Developer Community
• [x] Define at least two events per node
  • [ ] 1st Event Inviting Participants
  • [ ] 2nd Event invites Selected projects, their voters, and the general community